MKT4153: Research Methods
Offered: Spring

Prerequisites: BUAD 2053, MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.


CRN Section # # Seats Days Time Date Building Room
21920 001 30
TR 1300-1420 12-JAN-15 / 05-MAY-15 RTH 211