MKT5093: International Marketing
Prerequisite: MKT 6003

Analysis of opportunities, distinctive characteristics and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic and political differences; and problems of adapting American marketing concepts and methods. There is a required research project.


CRN Section # # Seats Days Time Date Building Room

This course is currently not offered for this term.