MKT6003: Marketing Strategy and Research
Marketing principles and framework from a managerial perspective; role of basic marketing functions (price, product, distribution, promotion) and use of statistical analysis in determination and implementation of strategy and other marketing decision making activities; significance of legal and ethical precepts; increasing role of global marketing activities. There is a required research project.


CRN Section # # Seats Days Time Date Building Room

This course is currently not offered for this term.