MKT4063: Advertising
Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

The "how" and "why" of advertising: principal problems faced by advertisers and advertising agencies, approaches, policies, and procedures as related to successful marketing techniques.


CRN Section # # Seats Days Time Date Building Room

This course is currently not offered for this term.