Courses

           

Description

MGMT4113: Managerial Issues in Electronic Commerce
Prerequisites: MGMT 3003, and MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of managerial issues and strategies involved in Internet-based buying and selling activities. The course examines appropriate business models and best practices in generating revenue, market share, and profit from wholesaling and retailing activities in business-to-consumer, business-to-business, and consumer-to-consumer venues. Topics include initiation and management of electronic commerce operations, technological infrastructure and tools, marketing, customer relationship management, electronic payment, security, staffing, social impacts, ethics, regulation, and international markets.

Sections

CRN Section # # Seats Days Time Date Building Room

This course is currently not offered for this term.