Course Descriptions

Term: Campus: Subject:

Courses

Subj	Number	Course Title

MKT	3043	Principles of Marketing
MKT	3163	Consumer Behavior
MKT	4033	Internship in Marketing I
MKT	4053	Sport and Event Marketing
MKT	4063	Advertising
MKT	4093	International Marketing
MKT	4103	Special Topics in Marketing
MKT	4143	Marketing Management
MKT	4153	Research Methods

Description

MKT4143: Marketing Management

Offered: Fall

Prerequisites: MKT 3043, MGMT 3003 and senior standing. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

Advanced study of decisions facing a marketing executive. Topics covered include product planning, consumer behavior, promotion, sales management, and pricing.