MKT3163: Consumer Behavior
Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of the development of consumer decision making processes and the factors which influence them. Psychological, sociological, economic, cultural, and situational factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.


CRN Section # # Seats Days Time Date Building Room

This course is currently not offered for this term.