Course Descriptions

           

Courses

Subj Number Course Title
BUAD 1023 Keyboarding
BUAD 1111 Introduction to Business
BUAD 2003 Business Information Systems
BUAD 2043 Principles of Word Processing
BUAD 2053 Business Statistics
BUAD 3023 Business Communications
BUAD 3123 Management
BUAD 3143 Marketing
BUAD 3293 International Business
BUAD 3393 Small Business Firm Planning
BUAD 6003 Independent Study

Description

BUAD3143: Marketing
This course covers marketing fundamentals, consumer behavior, the retailing and wholesaling systems, marketing functions, marketing policies, marketing costs, critical appraisal of marketing, marketing ethics and social responsibility, and the relationship between marketing, society, and the government.