Undergraduate Catalog

Colleges

Marketing Course Descriptions

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(Additional prerequisites for 3000-level and 4000-level courses are listed in the College of Business section of this catalog.)

MKT 3043: Principles of Marketing

Prerequisites: Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

Marketing fundamentals, the ultimate consumer, the retailing and wholesaling systems, marketing functions, marketing policies, marketing costs, critical appraisal of marketing, marketing and the government.

MKT 3163: Consumer Behavior

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of the development of consumer decision making processes and the factors which influence them. Psychological, sociological, economic, cultural, and situational factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

MKT 4033: Internship in Marketing I

Prerequisites: Permission of the Instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/ marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A College of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper.

Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.

MKT 4043: Internship II in Marketing

Prerequisites: Internship I, permission of the instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

To be taken following completion of Internship I. A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A College of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper.

Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.

MKT 4053: Sport and Event Marketing

Prerequisites: MKT 3043, or instructor approval. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

To apply marketing concepts to sporting, cultural, historical, and charitable activities and events. To examine the performance, production, and promotional segments of the sport and event markets.

MKT 4063: Advertising

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

The "how" and "why" of advertising: principal problems faced by advertisers and advertising agencies, approaches, policies, and procedures as related to successful marketing techniques.

MKT 4073: Retail Operations

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of the overall service operations management task, market issues and the development of business and operations strategies, and the management of people. Specific attention is given to the design and development of services and products and the delivery systems by which they are produced and delivered. Factors central to the service operations management task include yield management, technology, queuing models, quality, servicescape, the significant role of service supply, and managing facilitating goods.

MKT 4093: International Marketing

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

Analysis of opportunities, distinctive characteristics and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic and political differences; and problems of adapting American marketing concepts and methods.

MKT 4103: Special Topics in Marketing

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

In-depth exploration of selected marketing topics. The primary topic will vary from offering to offering, thus, the course may be taken more than once.

MKT 4143: Marketing Management

Offered: Fall

Prerequisites: MKT 3043, MGMT 3003 and senior standing. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

Advanced study of decisions facing a marketing executive. Topics covered include product planning, consumer behavior, promotion, sales management, and pricing.

MKT 4153: Research Methods

Offered: Spring

Prerequisites: BUAD 2053, MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.

A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.