Undergraduate Catalog

Colleges

Department of Management and Marketing

Dr. Stephen Jones, Associate Dean
Rothwell Hall, Room 441
(479) 968-0673
sjones@atu.edu

Professors:
Bashaw, Black, Mason, Roach, Troboy
Associate Professors:
Bean, Cochran, S. Jones, Walton
Assistant Professors:
Batch

The Department of Management and Marketing offers majors in business data analytics, management and marketing and business education. Decision making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences are introduced.

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following abilities:

  1. Effectively apply technology as a problem-solving tool in management and marketing contexts.
  2. Critically evaluate management and marketing problems.
  3. Identify and evaluate ethical issues related to management and marketing problems.
  4. Effectively communicate.
  5. Proficiency in the foundation principles of management and marketing.

Business Data Analytics

Curriculum in Business Data Analytics

Suggested Sequence of Courses
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective1,T 3 BLAW 2033T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2013 3 Science with Lab1,T 4
BUAD 2003T 3 BDA 2003 3 BUAD 2053T 3 BDA 3053 3
MATH 2243 3 MATH 2223T 3 BUAD 3023 3 U.S. History/Government1,T 3
Elective 2            
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 ECON 3003 3 MGMT 4203 3
MKT 3043 3 Science with Lab1,T 4 MGMT 4013 3 BDA 4003 3
ECON 3093 3 ACCT 3063 or ACCT 4023 3 FIN 3063 3 MGMT 4083 3
BDA 3003 3 BDA Elective2 6 Fine Arts & Humanities1,T 6 MKT 4153 3
BDA 3033 3         BDA Elective2 1
       
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 13

1See appropriate alternatives or substitutions in “General Education Requirements”.
2BDA Electives: MKT 4073, MGMT 3113, BDA 4031-3, BDA 4073.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Management and Marketing

Curriculum in Management and Marketing

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
BUAD 1111T 1 MATH 2223T 3 ECON 2003T 3 ECON 2013T 3
Elective 5 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 MGMT/MKT Elective3 3 MGMT/MKT Elective3 3
MKT 3043 3 FIN 3063 3 MGMT/MKT Elective3 3 MGMT/MKT Elective3 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MGMT/MKT Elective3 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
MGMT 3003 3 MGMT 3103 3 MGMT/MKT Elective3 3 MGMT/MKT Elective3 3
MKT 3043 3 FIN 3063 3 MGMT/MKT Elective3 3 MGMT/MKT Elective3 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MGMT/MKT Elective3 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of Management electives with the remaining three hours from either a management or a marketing elective. Only three hours of management/marketing internship will apply to this requirement.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Entrepreneurship Concentration

Curriculum in Management and Marketing
Entrepreneurship Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232, T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 MGMT 4053 3 MGMT 4063 3
MKT 3043 3 FIN 3063 3 Market Strategy elective3 3 Behavioral Elective4 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MKT 4153 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232, T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
MGMT 3003 3 MGMT 3103 3 MGMT 4063 3 Market Strategy elective3 3
MKT 3043 3 FIN 3063 3 MKT 4153 3 Behavioral elective4 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MGMT 4053 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer Behavior) or MGMT 4113 (E-Commerce).
4Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

International Business Concentration

Curriculum in Management and Marketing
International Business Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Foreign Lang 4
BUAD 2003T 3 MATH 22232, T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Foreign Lang 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 Science with Lab1,T 4 MGMT Elective (3000-4000 level) 3
MKT 3043 3 FIN 3063 3 MKT 4093 3 MKT 3163 or MKT 4153 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 Science with Lab1,T 4 Elective 2 Fine Arts & Humanities1,T 3
BUAD 3023 3 ECON 4093 3 MGMT Elective (3000-4000 level) 3
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 12
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Foreign Lang 4
BUAD 2003T 3 MATH 22232, T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Foreign Lang 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
MGMT 3003 3 MGMT 3103 3 Science with Lab1,T 4 MGMT Elective (3000-4000 level) 6
MKT 3043 3 FIN 3063 3 ECON 4093 3 Fine Arts & Humanities1,T 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 Science with Lab1,T 4 Elective 2
BUAD 3023 3 MKT 4093 3 MKT 3163 or MKT 4153 3
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 12
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Management Concentration

Curriculum in Management and Marketing
Management Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232, T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 Behavioral Elective3 6 MGMT 3113 or MGMT 4203 3
MKT 3043 3 FIN 3063 3 Elective 6 Behavioral Elective3 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MGMT 3123 3 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232,T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
MGMT 3003 3 MGMT 3103 3 MGMT 3123 3 Behavioral Elective3 6
MKT 3043 3 FIN 3063 3 MGMT 3113 or MGMT 4203 3 Fine Arts & Humanities1,T 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 Behavioral Electives3 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13

1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.


Marketing Concentration

Curriculum in Management and Marketing
Marketing Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232,T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MGMT 3003 3 MGMT 3103 3 MKT 4153 3 MKT Electives (3000-4000 level) 3
MKT 3043 3 FIN 3063 3 MKT 4143 3 MGMT or MKT Electives (3000-4000 level) 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MKT 3163 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
Elective 5 Elective 6 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Science with Lab1,T 4
BUAD 2003T 3 MATH 22232,T 3 BLAW 2033T 3 BUAD 2053T 3
MATH 11132,T 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
MGMT 3003 3 MGMT 3103 3 MKT 3163 3 MKT Elective (3000-4000 level) 3
MKT 3043 3 FIN 3063 3 MKT 4153 3 MGMT or MKT Elective (3000-4000 level) 3
ECON 3003 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
U.S. History/Government1,T 3 MKT 4143 3 Elective 6 Elective 1
BUAD 3023 3 Elective 3 Fine Arts & Humanities1,T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Minor Business

The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30 hours of courses offered by the College of Business may be counted toward completion of degree requirements.

BUAD 1111
BUAD 2003 or COMS 1003
ACCT 2003
ECON 2003*
BLAW 2033
MGMT 3003**
MKT 3043**

*for many majors ECON 2003 can be used to satisfy 3 hours of the general education social science requirement.

**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54 hours including all 2000 level courses listed above, have a cumulative GPA of at least 2.0 and permission from the Dean of Business