Department of Management and Marketing

Dr. Kevin H. Mason, Head
Rothwell Hall, Room 432
(479) 968-0492
kmason@atu.edu

Professors:
Bashaw, Black, Mason, Roach, Troboy
Associate Professors:
Bean, Cochran, S. Jones ,Walton
Assistant Professors:
Batch, Cannon

The Department of Management and Marketing offers majors in management and marketing and business education. Decision making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences are introduced.

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following abilities:

Effectively apply technology as a problem-solving tool in management and marketing contexts.
Critically evaluate management and marketing problems.
Identify and evaluate ethical issues related to management and marketing problems.
Effectively communicate.
Proficiency in the foundation principles of management and marketing.

Management and Marketing

Curriculum in Management and Marketing
Degree Completion Plan Beginning in Fall Semester
Freshman				Sophomore
Fall		Spring		Fall		Spring
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^T	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Fall		Spring		Fall		Spring
MGMT 3003	3	MGMT 3103	3	MGMT/MKT Elective⁴	3	MGMT/MKT Elective⁴	3
MKT 3043	3	FIN 3063	3	MGMT/MKT Elective⁴	3	MGMT/MKT Elective⁴	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MGMT/MKT Elective⁴	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
Degree Completion Plan Beginning in Spring Semester
Freshman				Sophomore
Spring		Fall		Spring		Fall
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Spring		Fall		Spring		Fall
MGMT 3003	3	MGMT 3103	3	MGMT/MKT Elective⁴	3	MGMT/MKT Elective⁴	3
MKT 3043	3	FIN 3063	3	MGMT/MKT Elective⁴	3	MGMT/MKT Elective⁴	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MGMT/MKT Elective⁴	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
¹See appropriate alternatives or substitutions in “General Education Requirements”. ²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914. ³Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003. ⁴The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of Management electives with the remaining three hours from either a management or a marketing elective. Only three hours of management/marketing internship will apply to this requirement. ^TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Entrepreneur Concentration

Curriculum in Management and Marketing Entrepreneurship Concentration
Degree Completion Plan Beginning in Fall Semester
Freshman				Sophomore
Fall		Spring		Fall		Spring
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Fall		Spring		Fall		Spring
MGMT 3003	3	MGMT 3103	3	MGMT 4053	3	MGMT 4063	3
MKT 3043	3	FIN 3063	3	Market Strategy elective⁴	3	Behavioral Elective⁵	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MKT 4153	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
Degree Completion Plan Beginning in Spring Semester
Freshman				Sophomore
Spring		Fall		Spring		Fall
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Spring		Fall		Spring		Fall
MGMT 3003	3	MGMT 3103	3	MGMT 4063	3	Market Strategy elective⁴	3
MKT 3043	3	FIN 3063	3	MKT 4153	3	Behavioral elective⁵	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MGMT 4053	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
¹See appropriate alternatives or substitutions in “General Education Requirements”. ²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914. ³Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003. ⁴Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer Behavior) or MGMT 4113 (E-Commerce). ⁵Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.). ^TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

International Business Concentration

Curriculum in Management and Marketing International Business Concentration
Degree Completion Plan Beginning in Fall Semester
Freshman				Sophomore
Fall		Spring		Fall		Spring
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Foreign Lang	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Foreign Lang	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Fall		Spring		Fall		Spring
MGMT 3003	3	MGMT 3103	3	Science with Lab^1,T	4	Physical Activity^1,T	1
MKT 3043	3	FIN 3063	3	MKT 4093	3	MKT 3163 or MKT 4153	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	Science with Lab^1,T	4	Elective	3	Elective	1
BUAD 3023	3	ECON 4093	3	MGMT Elective (3000-4000 level)	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1					MGMT Elective (3000-4000 level)	3
Total Hours	16	Total Hours	16	Total Hours	16	Total Hours	14
Degree Completion Plan Beginning in Spring Semester
Freshman				Sophomore
Spring		Fall		Spring		Fall
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Foreign Lang	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Foreign Lang	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Spring		Fall		Spring		Fall
MGMT 3003	3	MGMT 3103	3	Science with Lab^1,T	4	MGMT Elective (3000-4000 level)	6
MKT 3043	3	FIN 3063	3	ECON 4093	3	Physical Activity^1,T	1
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	Science with Lab^1,T	4	Elective	3	Elective	1
BUAD 3023	3	MKT 4093	3	MKT 3163 or MKT 4153	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	16	Total Hours	14
¹See appropriate alternatives or substitutions in “General Education Requirements”. ²Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914. ³Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003. ^TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Management Concentration

Curriculum in Management and Marketing Management Concentration
Degree Completion Plan Beginning in Fall Semester
Freshman				Sophomore
Fall		Spring		Fall		Spring
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^{2, T}	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Fall		Spring		Fall		Spring
MGMT 3003	3	MGMT 3103	3	Behavioral Elective⁴	6	MGMT 3113 or MGMT 4203	3
MKT 3043	3	FIN 3063	3	Elective	6	Behavioral Elective⁴	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MGMT 3123	3			Elective	3
BUAD 3023	3	Elective	3			Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
Degree Completion Plan Beginning in Spring Semester
Freshman				Sophomore
Spring		Fall		Spring		Fall
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^2,T	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Spring		Fall		Spring		Fall
MGMT 3003	3	MGMT 3103	3	MGMT 3123	3	Behavioral Elective⁴	6
MKT 3043	3	FIN 3063	3	MGMT 3113 or MGMT 4203	3	Fine Art/Humanities^1,T	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	Behavioral Electives⁴	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
¹See appropriate alternatives or substitutions in “General Education Requirements”. ²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914. ³Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003. ⁴Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.) ^TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Marketing Concentration

Curriculum in Management and Marketing Marketing Concentration
Degree Completion Plan Beginning in Fall Semester
Freshman				Sophomore
Fall		Spring		Fall		Spring
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^2,T	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Fall		Spring		Fall		Spring
MGMT 3003	3	MGMT 3103	3	MKT 4153	3	MKT Electives (3000-4000 level)	3
MKT 3043	3	FIN 3063	3	MKT 4143	3	MGMT or MKT Electives (3000-4000 level)	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MKT 3163	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
Degree Completion Plan Beginning in Spring Semester
Freshman				Sophomore
Spring		Fall		Spring		Fall
ENGL 1013^1,T	3	ENGL 1023^1,T	3	ACCT 2003^T	3	ACCT 2013^T	3
HIST 1503^T	3	HIST 1513^T	3	ECON 2003^T	3	ECON 2013^T	3
BUAD 1003^T	3	SPH 2173^T	3	MGMT 2013	3	Science with Lab^1,T	4
BUAD 2003^T	3	PSY 2003^T	3	BLAW 2033^T	3	BUAD 2053^T	3
MATH 1113^2,T	3	MATH 2223^2,T	3	Science with Lab^1,T	4	Fine Art/Humanities^1,T	3
Total Hours	15	Total Hours	15	Total Hours	16	Total Hours	16
Junior				Senior
Spring		Fall		Spring		Fall
MGMT 3003	3	MGMT 3103	3	MKT 3163	3	MKT Elective (3000-4000 level)	3
MKT 3043	3	FIN 3063	3	MKT 4153	3	MGMT or MKT Elective (3000-4000 level)	3
ECON 3003	3	ACCT 3063 or 4023	3	MGMT 4013	3	MGMT 4083	3
U.S. History^3,T	3	MKT 4143	3	Elective	3	Elective	3
BUAD 3023	3	Elective	3	Elective	3	Fine Art/Humanities^1,T	3
Physical Activity^1,T	1	Physical Activity^1,T	1
Total Hours	16	Total Hours	16	Total Hours	15	Total Hours	15
¹See appropriate alternatives or substitutions in “General Education Requirements”. ²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914. ³Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003. ^TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Minor
Business

The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30 hours of courses offered by the College of Business may be counted toward completion of degree requirements.

The minor in Business requires 21 hours of courses:
BUAD 1003
BUAD 2003 or COMS 1003
ACCT 2003
ECON 2003*
BLAW 2033
MGMT 3003**
MKT 3043**

*for many majors ECON 2003 can be used to satisfy 3 hours of the general education social science requirement.

**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54 hours including all 2000 level courses listed above, have a cumulative GPA of at least 2.0 and permission from the Dean of Business