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(Additional prerequisites for 3000-level and 4000-level courses are listed in the College of Business section of this catalog.)

MKT 3043
PRINCIPLES/MARKETING

Prerequisites: Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. Marketing fundamentals, the ultimate consumer, the retailing and wholesaling systems, marketing functions, marketing policies, marketing costs, critical appraisal of marketing, marketing and the government.


MKT 3163
CONSUMER BEHAVIOR

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. A study of the development of consumer decision making processes and the factors which influence them. Psychological, sociological, economic, cultural, and situational factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.


MKT 4033
INTERNSHIP I IN MKT

Prerequisites: Permission of the Instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/ marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A College of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper. Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.


MKT 4043
INTERNSHIP II IN MKT

Prerequisites: Internship I, permission of the instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. To be taken following completion of Internship I. A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A College of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper. Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.


MKT 4053
SPORT/EVENT MARKETING

Prerequisites: MKT 3043, or instructor approval. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. To apply marketing concepts to sporting, cultural, historical, and charitable activities and events. To examine the performance, production, and promotional segments of the sport and event markets.


MKT 4063
ADVERTISING

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. The "how" and "why" of advertising: principal problems faced by advertisers and advertising agencies, approaches, policies, and procedures as related to successful marketing techniques.


MKT 4073
SERVICE MARKETING MGMT

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. The course offers an in-depth exploration of the differences between tangible goods and services, the problems created by those differences, and the ways in which marketing managers can overcome these problems. The primary focus of the course will be on differences in consumer evaluation processes between goods and services, and specific issues that marketers have to address when dealing with services.


MKT 4093
INTERNATIONAL MARKETING

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. Analysis of opportunities, distinctive characteristics and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic and political differences; and problems of adapting American marketing concepts and methods.


MKT 4103
SPECIAL TOPICS IN MKT

Prerequisites: MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. In-depth exploration of selected marketing topics. The primary topic will vary from offering to offering, thus, the course may be taken more than once.


MKT 4143
MARKETING MANAGEMENT

Offered: Fall Prerequisites: MKT 3043, MGMT 3003 and senior standing. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. Advanced study of decisions facing a marketing executive. Topics covered include product planning, consumer behavior, promotion, sales management, and pricing.


MKT 4153
MARKETING RESEARCH

Offered: Spring Prerequisites: BUAD 2053, MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.


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