Graduate Catalog
Degree Programs

Marketing Course Descriptions

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MKT 5053: Sport and Event Marketing

Prerequisite: MKT 6003

To apply marketing concepts to sporting, cultural, historical, and charitable activities and events. To examine the performance, production, and promotional segments of the sport and event markets. There is a required research project.

MKT 5093: International Marketing

Prerequisite: MKT 6003

Analysis of opportunities, distinctive characteristics and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic and political differences; and problems of adapting American marketing concepts and methods. There is a required research project.

MKT 5143: Marketing Management

Prerequisite: MKT 6003

Advanced study of decisions facing a marketing executive. Topics covered include product planning, consumer behavior, promotion, sales management, and pricing. There is a required research project.

MKT 6003: Marketing Strategy and Research

Marketing principles and framework from a managerial perspective; role of basic marketing functions (price, product, distribution, promotion) and use of statistical analysis in determination and implementation of strategy and other marketing decision making activities; significance of legal and ethical precepts; increasing role of global marketing activities. There is a required research project.